We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Ordinary personal data
- Where we need it to perform a contract with you, or to take steps at your request prior to entering into a contract.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
"Special category" data
- Where it is necessary for reasons of substantial public interest, such as the prevention of fraud.
- Where it is necessary for the establishment, exercise or defence of legal claims.
- Where it is necessary to protect your or another individual's vital interests.
Generally we do not rely on consent as a legal basis for processing your personal data. Where we do so, we will clearly request, obtain and evidence your consent.
You have the right to withdraw consent at any time by Contacting us.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
| Purpose/Activity | Type of Data | Lawful basis for processing including basis of legitimate interest |
| To respond to an enquiry from you. |
(a) Identify
|
Necessary to take steps at your request prior to entering into a contract with you. Necessary for our legitimate interests in operating our business. |
| To undertake anti money-laundering, credit-referencing and anti-fraud checks in connection with applications to become a customer and in the course of conducting our business with you |
(a) Identity (b) Contact (c)Financial (d)Transaction (e) Mandatory |
Necessary to take steps at your request prior to entering into a contract with you. Necessary for our legitimate interests in protecting our business from insolvent customers and fraud. Necessary for reasons of substantial public interest (preventing fraud). Necessary to comply with a legal obligation. |
| To provide goods and/or services to you, and to collect and recover money owned to us |
(a) Identity (b) Contact (c) Financial (d)Transaction |
Performance of a contract with you Necessary for our legitimate interests (to operate our business and recover debts due to us).
|
| To manage our business and relationship with you which will include: (a) Day to day management activities (b) Business management and planning, including accounting and auditing (c) Notifying you about changes to our terms or privacy policy (d) Providing and reviewing responses to our customer satisfaction questionnaire (e) administering knowledge centre membership and download records |
(a) Identity
|
Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated and to understand customer satisfaction with our services) |
| To facilitate the provision of asset funding in connection with our products/services |
(a) Identity (b) Contact (c) Mandatory |
Necessary for our legitimate interests and those of the asset funders with whom we work - to enable mandatory checks to be made before a funding decision can be made |
| To deter and prevent crime and to facilitate the detection of offenders |
(a) Monitoring (CCTV) |
Necessary for reasons of substantial public interest (deterrence and detection of crime) |
| To administer and protect our business including our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation |
| To deliver relevant website content to you [and measure or understand the effectiveness/usability of our website |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Technical |
Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy)
|
| To use data analytics to improve our website, services, marketing and customer relationships |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To deal with issues, complaints or disputes arising out of our relationship with you/your business, and to prevent or detect crime, including fraud |
(a) Identity (b) Financial (c) Technical (d) Profile (e) Usage |
To establish, exercise or defend legal claims |
When we refer to legitimate interests we mean the interest of our business in conducting and managing our business to enable us to give you the best service/product. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Automated Decision-Making
Automated decision-making takes place when an electronic system uses personal information to make a decision without human intervention.
We do not undertake automated decision making using your personal data
MARKETING
We strive to provide you with choices regarding our use of certain personal data for marketing purposes.
Where you have agreed to receive it, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what other products or services may be of interest to you.
We will only share your personal data for marketing purposes in accordance with your consent.
You can ask us to stop sending you marketing messages at any time by Contacting us at any time on UKmarketing@ryder.com.
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CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.