Real-World Example: Briggs

Integrated partnership pays off for Briggs Equipment with Dedicated Delivery Solution from Ryder

Briggs truck

Briggs

BACKGROUND

Briggs Equipment UK supplies a vast range of materials handling products, ranging from a small pallet truck up to a large 40-tonne reach stacker, and everything in between.

Its customer portfolio is just as varied as its product range, with manufacturers, food suppliers, shipping businesses and builders’ merchants among its clientbase, and everything from one-unit users through to 100-unit users.

The relationship between Ryder and Briggs began in 2006 with the supply of contract hire vehicles, but gradually grew to include driver supply as well.

CHALLENGE

Historically, Briggs had always run its own transport operation, but when you stock and lease more than 24,000 different forklift trucks and materials handling products, managing the transport movements to ensure customers receive the right piece of equipment, on time, and in the right condition, is no mean feat.

Throw in the myriad road transport regulations and legal compliance that commercial vehicle operators have to deal with, together with the recruitment, training and retention of HGV drivers, and Briggs had itself one very complex transport operation.

However, an acquisition by Briggs of Barloworld Handling UK, meant a second logistics operator was thrown into the mix. Having two transport providers presented Briggs with some operational challenges.

We had always managed our transport operation in-house, but outsourcing the driver supply to Ryder Dedicated Delivery Solutions (DDS) was the first ‘dipping our toe in the water’ if you like. We still handled the planning of the vehicle movements but Ryder supplied and managed the vehicles and drivers.
Shaun Dennis
National Transport & Logistics Manager, Briggs

SOLUTION

Ryder DDS was awarded the contract to handle the entire Briggs transport operation. Ryder plans and carries out an average of 800 deliveries per week for Briggs, facilitated by both its own fleet and third party transport. 

The primary operation is run from Briggs’ HQ at Cannock, serviced by Ryder’s own premises in Alrewas, near Burton-on-Trent.

Although the majority of Briggs’ rental equipment consists of forklift trucks, it also leases aerial access equipment, small plant, industrial cleaning equipment, and other more obscure materials handling items that are classed as abnormal loads which require specialist vehicles and a police escort during transit.

Although the commercials played an important part, we chose Ryder DDS for its transport expertise, and because its company values and culture are very much aligned to ours.
Shaun Dennis
National Transport & Logistics Manager, Briggs

The objective was to have a secure operating centre close to the Briggs sites to not incur any significant additional costs, while giving Briggs back space previously used for trailer and vehicle parking. Ryder manages about 50 specialist transport providers as part of the service due to the peaks that cannot be ‘resourced up’, and very specialist providers that have some unique equipment that Ryder needs.

NOT JUST DRIVERS – PRODUCT SPECIALISTS

As far as the customer is concerned, anyone they meet is a Briggs employee. This integration extends to Ryder drivers being trained to operate and explain the different types of materials handling equipment they are delivering on behalf of Briggs.

A similar process is carried out for collections where Ryder drivers have to carry out a collections process so that Briggs can deal effectively with the return.

Our vehicles are liveried as Briggs, our drivers wear Briggs uniforms, the paperwork is all Briggs. Our drivers are trained to be able to drive the various different forklifts on and off the trailers, as well as going through a proof-of-delivery process with the customer to acknowledge it is in the right condition they would expect – whether they are purchasing it or renting it.
Ian Seager
Ryder DDS Business Development Director