Robin White

Robin White
Marketing and Corporate Development Director, Europe

Robin White joined Ryder in 2005 as Marketing Director, Ryder Europe with responsibility for developing the strategic planning and execution of integrated sales and marketing campaigns across Europe. He has been responsible for developing a clearer and more focused brand positioning for the business, “Keeping Things Moving”, in addition to developing and implementing a new lead generation model and new CRM (Customer Relationship Management) technology across sales and account management teams.

Robin started his career on the Sales and Marketing graduate training programme at Unipart rising to Channel Development Manager before moving to the BBC in 1997 where he was responsible for the business unit marketing team of the then newly formed BBC Resources Ltd. After leaving the BBC in 2000, he held senior marketing positions in e-commerce and consumer electronics with Nettec Plc and Endeva Service Ltd.

Robin holds a BA (Hons) in Business Studies and a Diploma in Marketing. He is a member of the Chartered Institute of Marketing and a Chartered Marketer.