Bruce Howard

Bruce Howard
UK Sales Director

Bruce Howard is UK Sales Director for Ryder Europe with responsibility for the sales and development of Ryder’s UK business. Ryder is one of the few companies which provide such a wide range of commercial vehicle and fleet management services offering packages tailored to individual client’s needs.

Managing a dedicated sales force across the UK, Bruce’s primary focus is on the development of leasing and contract hire of commercial vehicles together with fleet management solutions allowing businesses to focus their resources on their core business and re-invest in their bottom line.

Bruce holds an MSc in Transport and Distribution Management and originally joined Ryder when he graduated in 1987 as a Transport Consultant rising to Area Director when he left in1996. He held senior positions with Hertz UK Ltd and Sixt Kenning Ltd before rejoining Ryder in 2003 as a Director of Fleet Management Solutions.